The campiest of holidays, Halloween slashes straight into the holiday season. These dark days are the first opportunity to lure customers into your store to preview Christmas shopping. You will get the most out of this seasonal sale if you really deliver on the spooky season.
Understand how the Pumpkin Spice Latte has been pushed past the “pint of no return”.
Preparing a Fall into Savings sale should focus on developing micro-moments.
Customize these files with your own photos.
This one is for the Smokey Bear Truthers.
Defining the term “marketing” is difficult without using synonyms. It’s promotion. It’s advertising. It’s talking about your “hustle.” Textbooks explain it. Professionals do it. Consumers experience it every day. But, mapping out your marketing strategy to ensure that your message saturates the appropriate mediums for your target audience? That is called an IMC (Integrated MarketingContinue reading “How to Map Your IMC (Integrated Marketing Communication) Timeline”
Why do we love/hate sharks so much? The answer can be found (in all places) at the Jersey Shore.
No one asked if the catchy pollution solution would hurt anyone.
Spoiler: It did.
The feedback loop is essential to making eBooks a part of your content strategy.
“In the information society, nobody thinks. We expected to banish paper, but we actually banished thought.” ― Ian Malcom, Jurassic Park by Michael Crichton I was in elementary school when Universal Pictures released Jurrassic Park. Even the promotional trailers featuring the vibrating water glass filled me with wonder and fear. Built in the days before overdoneContinue reading “How to Integrate Proofing into Your Creative Process”