Over the years, I’ve been on both ends of the press release process, as a representative for marketing clients and as a freelance writer. During that time, I have seen parallels between the press release process and our great blue earth.
Basically, you have 5 options.
To refocus content on truth-telling, there are several steps that media companies, content creators, and consumers should take to improve our information ecosystem.
If you are a small, retail business, the holidays are full of both stress and opportunity. Foot traffic typically increases — and you can make the most of it. Get your fair share of pitter-pattering customer feet by running a social-media friendly sales event.
Whether you are a small brick-and-mortar retail shop or selling online, Black Friday (or the day after Thanksgiving) sales set the tone for your holiday promotions. It’s one of the most cluttered holidays – in terms of messaging. The big retailers have the most money to spend on high reach promotions.
Everyone talks about ROI. This plan is set up to measure it.
The problem isn’t that we are believing fake news — it’s that we stopped believing in news.
There are some headlines we just can’t resist.
Some classifications are just confusing like my multicultural: African American “racial affinity”.