Articles

Free Fonts

Do you know where to find the best free fonts? Each time I work on a new design project, or try to update an old one, finding fonts can be time consuming. Pairings, in particular, can suck up a lot of time. That’s why a lot of designers revert to their tried-and-true favorites. If you’re looking for ways to freshen up your font choices, check out the websites in this post.

Boost Blog Traffic with These 11 Steps

You can read a million articles about increasing traffic to your blog — without finding a single practical list. In short, it starts with solid content strategy. With millions of blogs on the internet, you will need to strategically target your niche audience. The tips below will help you create a strategy that will boostContinue reading “Boost Blog Traffic with These 11 Steps”

Instagram Mood Board

How to Jump off the Digital Marketing Carousel

Do you ever feel like you’re chasing after engagement — month after month? If so, it’s time for you to jump off the digital marketing carousel. Easy to do and hard to do well, digital marketing offers a transparent evaluation of strategies through big data. If your metrics disappoint, you can shift your methods. EachContinue reading “How to Jump off the Digital Marketing Carousel”

The Tumultuous Timeline Behind Kellogg’s Cereal

The well-known Kellogg’s cereal brand came from the work of not one — but two — brilliant inventors. The Kellogg brothers, Dr. John Harvey Kellogg and Will Keith Kellogg worked as partners, then rivals, to create a wellness and food empire that changed the way we eat.  Dr. John Harvey Kellogg was a precocious childContinue reading “The Tumultuous Timeline Behind Kellogg’s Cereal”

Advertising Campaign Planning

What is Content Marketing? (Small Business Edition)

Influencing prospective customers starts with content marketing. As part of your inbound marketing strategy, you can: generate more traffic convert more leads and create more customers This is why 28% of marketers have reduced their digital advertising budgets to product more company-specific content. They understand that influencing prospective customers requires a focus on content marketing.Continue reading “What is Content Marketing? (Small Business Edition)”

Advertising Campaign Planning

The Best Things You Can Do For Your Brand in 2021

Whenever someone asks me for free marketing advice, I give them a short list of things to do. Most of them are highly administrative — which I think surprises people. While I believe in creativity and inspiration, you won’t have time to do that if you can’t delegate some of the day-to-day branding tasks. AndContinue reading “The Best Things You Can Do For Your Brand in 2021”

Advertising Campaign Planning

User Behavior: The Trick for Marketing to Millennials

The old methods just don’t work. In the past, customers were grouped by age. Then, generalizations about their values and habits were extracted for the whole group. Marketers have been trying to target these young adults for several years. One thing is clear. We can’t generalize for this age group. Instead, we must track theContinue reading “User Behavior: The Trick for Marketing to Millennials”

The Biggest Benefit of Digital Marketing

Whenever an organization considers their media mix, the benefit of digital marketing comes under discussion. Everyone knows it’s relatively low cost. However, it’s also a busy space. Some groups worry. Do distracted users create disloyal customers? Even in value-driven online shopping, consumers can convert on your ads. Every business can benefit from an online presenceContinue reading “The Biggest Benefit of Digital Marketing”

How to Write an Eye-Catching Headline

Headlines matter. Not only do they provide you with page visits from post previews, they also impact your site’s reputation. If you want to improve your traffic and gain conversions, you need to start by considering how an eye-catching headline can bring your more visitors.  Readers Skim Headlines Most websites generate traffic from content-rich sourcesContinue reading “How to Write an Eye-Catching Headline”

Advertising Campaign Planning

How to Pick a Marketing Campaign Goal

Every marketing campaign needs a goal. Otherwise, you won’t be able to measure the success of your project. Yet, it’s not unusual for clients to answer me with a *shrug* when I ask, “What’s your campaign goal?” The reason? They aren’t sure what to ask for. Most of the time, people are used to payingContinue reading “How to Pick a Marketing Campaign Goal”

5 Fall Color Palettes to Help You Hail the Great Pumpkin

These fall color palettes bring out the best tones of fall. They’re inspired by my favorite cool weather sensations — from buttery-leather boots to crisp cider. Fall Color Palettes Sometimes, I need to shake up my designs with a seasonal selection of colors. Bright orange or apple red may seem like obvious choices. But thereContinue reading “5 Fall Color Palettes to Help You Hail the Great Pumpkin”

Seeing (Republican) Red

I was drawn to this direct mail project for two reasons. First, I enjoy projects where I can assist other women. I came alongside a young woman who wants to get involved in her community. Second, I’ve never done a strictly political project. So, I stretched my knowledge and did a little research to makeContinue reading “Seeing (Republican) Red”

A Wedding Listicle

Undertaking a wedding tops the most stressful experiences of my young life. The pressure of planning a party for my family, friends, coworkers, and (our parents’) acquaintances filled me with dread. Years later, I revisited that terror (with some much-needed levity) to put together a list of things brides forgot on their wedding day.

Solutions for Workplace Conflict

Out of all my higher education projects, I’ve referenced the studies in this paper most frequently. I suppose the topic of workplace conflict has been the most relevant for me, both as a manager and as a subordinate. “Organizational culture is important to managers and employees because they spend, on average, 2080 hours per yearContinue reading “Solutions for Workplace Conflict”

Senior Living Guide

I’ve spent some time on the senior circut lately, writing about managing medications and Forest, VA history. This article folded neatly with that point of view. As a special section within Lynchburg Living Magazine, this article focused on the local options available to retirees. Make Yourself at Home in a Retirement Community Originally Published inContinue reading “Senior Living Guide”

Maybe the Hills Grew

Although the Heilmans had recently moved into the townhomes on Ivy Lake, we walked through Lynchburg history. They had lived in the area for several years before they moved away — only to move back. For me, it was a stressful situation. The COVID-19 shutdown regulations were constantly changing so, I wore a facemask duringContinue reading “Maybe the Hills Grew”

We’re physically distancing… not social distancing!

It was a new experience for me — calling the day before an interview to see if my subjects wanted to meet. The Coronavirus situation had escalated quickly and I wasn’t certain of the safest way to proceed for the health of my subjects. The Harveys were glad to meet with me. We maintained physicalContinue reading “We’re physically distancing… not social distancing!”

How I Interview Women About Their Art

Whenever I have a chance to interview women about their artistic process, I build my questions around resetting expectations. Often, women in art get the fluffy questions. Who inspired you? As a woman… Who would you like to thank? Instead, I start at the beginning — letting my subject tell her story. This allows herContinue reading “How I Interview Women About Their Art”

How to Confirm Details in Your Articles

When my articles cover impactful events, I’m conscious about the details. Recently, I spoke with an established member of the Ivy Hill Community about her experience with Bob Hope’s visit to Lynchburg. Although her memory was extremely reliable, I cross-checked the facts for two key reasons. First, I didn’t want to bog down the interviewContinue reading “How to Confirm Details in Your Articles”

Holiday Sale Graphics: It’s beginning to look a lot like Christmas Sale Art (Free Download)

If you are a small, retail business, the holidays are full of both stress and opportunity. Foot traffic typically increases — and you can make the most of it. Get your fair share of pitter-pattering customer feet by running a social-media friendly sales event.

Black Friday Sales Event Graphic

Free Sale Graphics! Black Friday Sales Event for Social Media

Whether you are a small brick-and-mortar retail shop or selling online, Black Friday (or the day after Thanksgiving) sales set the tone for your holiday promotions. It’s one of the most cluttered holidays – in terms of messaging. The big retailers have the most money to spend on high reach promotions.

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Consider me your source for creative content, digital media advice, and marketing tips. My posts fall into three main categories. First, I give real-world examples by summarizing recent projects in my portfolio. Second, I provide free downloads, links to industry sources, and roundups of inspiration to help you break through creative ruts. Finally, I conduct deep dives into topics that interest small business owners and content creators. If you have questions about anything you see in my posts, feel free to reach out to me directly.