How the Pantone Color of the Year Impacts Design

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There are two types of people in this world: those who know the Pantone color of the year and those who are wondering why they keep seeing the same colors everywhere. Now, you’re in the first group. Each year, Pantone selects a color for the year. It’s usually inspired by universal moods and aimed to challenge design norms.

Shining a Light on the Solar Industry

Content Marketing

I looked very pregnant when I asked them to take me up on the roof. I had just finished talking to the team at Central Virginia Community College where I had been sitting in the conference room. For the whole interview, my short frame was wedged underneath the table where the receptionist had sat me before my subjects arrived.

They offered to take me on the roof to see the solar panels they were using for the class. I said yes and stood up, revealing my bulging belly.

I laughed at the awkwardness and told them I was still fine with stairs and walking. And then, we went up to see the hands-on-learning station for their solar power program.

How to get great, emotional quotes for your content marketing

SEO

Years ago, I was doing a brochure update for a university. The old brochure was basically text written by the dean and images of the school. We wanted to include images of students and the graphic designer developed a beautiful layout that would require a photoshoot. As the client was approving the design concept and photoshoot, I asked if I could get quotes from the students to add into the body copy.