Boost Blog Traffic with These 11 Steps

You can read a million articles about increasing traffic to your blog — without finding a single practical list. In short, it starts with solid content strategy. With millions of blogs on the internet, you will need to strategically target your niche audience. The tips below will help you create a strategy that will boostContinue reading “Boost Blog Traffic with These 11 Steps”

How to Jump off the Digital Marketing Carousel

Do you ever feel like you’re chasing after engagement — month after month? If so, it’s time for you to jump off the digital marketing carousel. Easy to do and hard to do well, digital marketing offers a transparent evaluation of strategies through big data. If your metrics disappoint, you can shift your methods. EachContinue reading “How to Jump off the Digital Marketing Carousel”

The Tumultuous Timeline Behind Kellogg’s Cereal

The well-known Kellogg’s cereal brand came from the work of not one — but two — brilliant inventors. The Kellogg brothers, Dr. John Harvey Kellogg and Will Keith Kellogg worked as partners, then rivals, to create a wellness and food empire that changed the way we eat.  Dr. John Harvey Kellogg was a precocious childContinue reading “The Tumultuous Timeline Behind Kellogg’s Cereal”

What is Content Marketing? (Small Business Edition)

Influencing prospective customers starts with content marketing. As part of your inbound marketing strategy, you can: generate more traffic convert more leads and create more customers This is why 28% of marketers have reduced their digital advertising budgets to product more company-specific content. They understand that influencing prospective customers requires a focus on content marketing.Continue reading “What is Content Marketing? (Small Business Edition)”

The Best Things You Can Do For Your Brand in 2021

Whenever someone asks me for free marketing advice, I give them a short list of things to do. Most of them are highly administrative — which I think surprises people. While I believe in creativity and inspiration, you won’t have time to do that if you can’t delegate some of the day-to-day branding tasks. AndContinue reading “The Best Things You Can Do For Your Brand in 2021”

User Behavior: The Trick for Marketing to Millennials

The old methods just don’t work. In the past, customers were grouped by age. Then, generalizations about their values and habits were extracted for the whole group. Marketers have been trying to target these young adults for several years. One thing is clear. We can’t generalize for this age group. Instead, we must track theContinue reading “User Behavior: The Trick for Marketing to Millennials”

The Biggest Benefit of Digital Marketing

Whenever an organization considers their media mix, the benefit of digital marketing comes under discussion. Everyone knows it’s relatively low cost. However, it’s also a busy space. Some groups worry. Do distracted users create disloyal customers? Even in value-driven online shopping, consumers can convert on your ads. Every business can benefit from an online presenceContinue reading “The Biggest Benefit of Digital Marketing”

How to Write an Eye-Catching Headline

Headlines matter. Not only do they provide you with page visits from post previews, they also impact your site’s reputation. If you want to improve your traffic and gain conversions, you need to start by considering how an eye-catching headline can bring your more visitors.  Readers Skim Headlines Most websites generate traffic from content-rich sourcesContinue reading “How to Write an Eye-Catching Headline”