Color is a huge part of design. It’s one of the first things your eye processes when you absorb an object.
There are two types of people in this world: those who know the Pantone color of the year and those who are wondering why they keep seeing the same colors everywhere. Now, you’re in the first group. Each year, Pantone selects a color for the year. It’s usually inspired by universal moods and aimed to challenge design norms.
Whenever I sit down with a new client, I ask them if they have a brand guide. If they do, the work is easier. I can reference that as I put together all creative materials. If they don’t, my questions start.
I must call Nana.
That was my first thought when the editor-in-chief at Lynchburg Living sent me a writing assignment focused on how seniors can manage their medications. I knew she could give me insights from her daily life.
I looked very pregnant when I asked them to take me up on the roof. I had just finished talking to the team at Central Virginia Community College where I had been sitting in the conference room. For the whole interview, my short frame was wedged underneath the table where the receptionist had sat me before my subjects arrived.
They offered to take me on the roof to see the solar panels they were using for the class. I said yes and stood up, revealing my bulging belly.
I laughed at the awkwardness and told them I was still fine with stairs and walking. And then, we went up to see the hands-on-learning station for their solar power program.
If you’re ever going to slash prices and pay for promotion, you must prioritize the weekend following Thanksgiving. Black Friday (and the rest of the weekend) launches holiday shopping, impacting your sales for the peak spending season.
I felt a little rushed when I showed up for this interview. I had just left a photoshoot and the equipment was rattling around my car as I wound through the HumanKind campus. I had the number for the building but, I also knew that the facilities sprawled into several areas.
My soft sell approach sabotages me whenever prospective customers ask me, “Do you make websites?”
It seems like it should be a yes or no answer.
But, it actually isn’t.
Pick up a cup of coffee and we’ll have a longer conversation about it.
Years ago, I was doing a brochure update for a university. The old brochure was basically text written by the dean and images of the school. We wanted to include images of students and the graphic designer developed a beautiful layout that would require a photoshoot. As the client was approving the design concept and photoshoot, I asked if I could get quotes from the students to add into the body copy.
One of my pet peeves in the client review process is when someone does an informal survey. Essentially, the client takes the ad and passes it around their office (or sends it to their wife) looking for feedback.
Methodology aside, this really only works when the employees have the same point-of-view as your target audience.