Whether you have a brick-and-mortar shop or sell exclusively online, several key marketing principles can help you build a retail website that makes customers buy. The process starts by understanding how to sell online versus in person. Once you understand the philosophy behind selling, you can anticipate your ideal customer’s behavior and create a retail website that leads to more sales.
If you are good at what you do, helping people is one of the best ways to gain exposure. People remember generosity… and your brand benefits.
“But he has nothing on!” said a little child.
Writing a solid article takes time, connections, and experience. When done correctly, your organization gains massive exposure through a legitimate news outlet. Working with a ghostwriter can help you put together a story that captures the attention and imagination of your target audience.
By working with a freelance reviewer, you can elevate the quality of your creative elements. Whether you are working as an individual or managing a team, the extra set of eyes will make you feel more confident before you publish (unlike the $250,000 Metropolitan Transportation Authority gaffe).
It’s easy to get tunnel vision when reviewing your own work. That’s why I work with creatives to give them an outside perspective. Otherwise, you may find yourself publishing while weary and cross-eyed.
Over the years, I’ve been on both ends of the press release process, as a representative for marketing clients and as a freelance writer. During that time, I have seen parallels between the press release process and our great blue earth.
In a talk with small business owners about blogging for business, I railed against several misconceptions. Several thought they should use their blog as an alternate income source — like they were a (circa 2002) lifestyle blogger or media outlet. A few believed they should be able to post whatever they wanted, whenever they wanted — little rants about what was on their mind. Most felt that blogging for business was a complete waste of time. They posted and never got any new business.
If you are a small, retail business, the holidays are full of both stress and opportunity. Foot traffic typically increases — and you can make the most of it. Get your fair share of pitter-pattering customer feet by running a social-media friendly sales event.