The Psychology Behind Fake News & Click Bait Ads

Communication & Psychology Theory, Content Marketing, Social Media

Click and someone makes money. It doesn’t matter if you quickly leave the site — the event has been logged. Unfortunately, that’s the incentive for creating clickbait. While we’re waiting for the industry to catch up, you can lower the amount of junk news you consume by learning to spot them before you click.

NPR talked to a Fake-News creator and confirmed it’s mostly about the ad money

Communication & Psychology Theory, Content Marketing

During the last election, a popular fake news story, titled “FBI Agent Suspected In Hillary Email Leaks Found Dead In Apparent Murder-Suicide” spread across the internet. It’s completely false but, that didn’t stop hundreds of thousands of people from sharing it. The story lived on – one of those fake news websites that only has one story.

Your Favorite Source of News May not be a Journalist.

Communication & Psychology Theory, Content Marketing, Social Media

When President Trump’s long-hyped Fake News Awards dropped, they hit with a thud. First, the website glitched (and *cringe* it still doesn’t have metadata as of this publishing). Then, people blinked in confusion as the top spot went to opinion columnist, Paul Krugman. He had mused in his New York Times opinion column that the economy would suffer if Trump won the election. Since the economy did not crash, Trump declared the author the first place winner of his fake news awards.