I must call Nana.
That was my first thought when the editor-in-chief at Lynchburg Living sent me a writing assignment focused on how seniors can manage their medications. I knew she could give me insights from her daily life.
Continue reading “Getting into the Baby Boomer Mindset”
I looked very pregnant when I asked them to take me up on the roof. I had just finished talking to the team at Central Virginia Community College where I had been sitting in the conference room. For the whole interview, my short frame was wedged underneath the table where the receptionist had sat me before my subjects arrived.
They offered to take me on the roof to see the solar panels they were using for the class. I said yes and stood up, revealing my bulging belly.
I laughed at the awkwardness and told them I was still fine with stairs and walking. And then, we went up to see the hands-on-learning station for their solar power program.
Continue reading “Shining a Light on the Solar Industry”
I felt a little rushed when I showed up for this interview. I had just left a photoshoot and the equipment was rattling around my car as I wound through the HumanKind campus. I had the number for the building but, I also knew that the facilities sprawled into several areas.
Continue reading “Finding Joy in An Unexpected Setting”
My soft sell approach sabotages me whenever prospective customers ask me, “Do you make websites?”
It seems like it should be a yes or no answer.
But, it actually isn’t.
Pick up a cup of coffee and we’ll have a longer conversation about it.
Continue reading “Do you make websites? My Roundabout Answer…”
Whether you have a brick-and-mortar shop or sell exclusively online, several key marketing principles can help you build a retail website that makes customers buy. The process starts by understanding how to sell online versus in person. Once you understand the philosophy behind selling, you can anticipate your ideal customer’s behavior and create a retail website that leads to more sales.
Continue reading “How to Build a Retail Website that Makes Customers Buy”
If you are good at what you do, helping people is one of the best ways to gain exposure. People remember generosity… and your brand benefits.
Continue reading “How to Use Tutorials as Part of your Marketing Strategy”
Over the years, I’ve been on both ends of the press release process, as a representative for marketing clients and as a freelance writer. During that time, I have seen parallels between the press release process and our great blue earth.
Continue reading “When should you issue a press release about your business?”
In a talk with small business owners about blogging for business, I railed against several misconceptions. Several thought they should use their blog as an alternate income source — like they were a (circa 2002) lifestyle blogger or media outlet. A few believed they should be able to post whatever they wanted, whenever they wanted — little rants about what was on their mind. Most felt that blogging for business was a complete waste of time. They posted and never got any new business.
Continue reading “How to Hire a Content Creator for Your Business Blog Posts”