Do you ever feel like you’re chasing after engagement — month after month? If so, it’s time for you to jump off the digital marketing carousel. Easy to do and hard to do well, digital marketing offers a transparent evaluation of strategies through big data. If your metrics disappoint, you can shift your methods. EachContinue reading “How to Jump off the Digital Marketing Carousel”
Influencing prospective customers starts with content marketing. As part of your inbound marketing strategy, you can: generate more traffic convert more leads and create more customers This is why 28% of marketers have reduced their digital advertising budgets to product more company-specific content. They understand that influencing prospective customers requires a focus on content marketing.Continue reading “What is Content Marketing? (Small Business Edition)”
Whenever an organization considers their media mix, the benefit of digital marketing comes under discussion. Everyone knows it’s relatively low cost. However, it’s also a busy space. Some groups worry. Do distracted users create disloyal customers? Even in value-driven online shopping, consumers can convert on your ads. Every business can benefit from an online presenceContinue reading “The Biggest Benefit of Digital Marketing”
Headlines matter. Not only do they provide you with page visits from post previews, they also impact your site’s reputation. If you want to improve your traffic and gain conversions, you need to start by considering how an eye-catching headline can bring your more visitors. Readers Skim Headlines Most websites generate traffic from content-rich sourcesContinue reading “How to Write an Eye-Catching Headline”
For this article, I spoke with a few seniors about their challenges. Then, I brought that feedback into my interview questions.
Each of these Ivy Hill profiles that I’ve put together have unearthed amusing local anecdotes.
When Lynchburg Living asked me to cover new cataract treatment surgery options, I already knew where to start my research. I’ve been ghostwriting for various eye doctors for years, in addition to editing medical research articles. Although I am not an expert, I know where to check for legitimate information.
Hard-hitting discussions (suicide, authenticity, Billie Eilish’s scandal) produce quotes that make people look up and say something.
After Sara Edwards performed at our “Where It Hurts” event, I met with her to discuss the passion behind her music.
To write an article that paired everyone’s least favorite type of work activity with awareness of local event spaces, I put together a creative list.