Misinformation about coronavirus (COVID-19) is spreading just like the disease. False “facts,” conspiracy theories, and bad advice pass from person-to-person with each repost. Let’s quarantine the worst misinformation websites and social media profiles.
Go to Buzzfeed, Instagram’s trending stories, or any popular YouTube channel and you can quickly find videos of moments that make people comment, “…so satisfying.”Continue reading “This is Why You Watch Slime Videos When You’re Stressed Out.”
I’ve used the hashtag, and folded the keywords in some of my articles but, you’ll never see me paying $16 dollars for a #girlboss mug. From a content marketing perspective, it makes sense to have this shorthand to promote stories about powerful women to other aspiring women.Continue reading “How I Write About the #girlboss in 2020”
Each time I schedule an interview for an article, I aim to gather quality material as quickly as possible. It’s practical for both myself and the subject. Also, features tend to have deadlines that necessitate efficiency. My interview with spoken word artist Lacroy Nixon benefitted from this model.Continue reading “How to Prepare for an Article Interview”
When my articles cover impactful events, I’m conscious about the details. Recently, I spoke with an established member of the Ivy Hill Community about her experience with Bob Hope’s visit to Lynchburg. Although her memory was extremely reliable, I cross-checked the facts for two key reasons. First, I didn’t want to bog down the interview with follow-up questions. Second, I value accuracy in reporting, even for a lifestyle magazine.Continue reading “How to Confirm Details in Your Articles”
Whenever I write an article, I have a concept for the angle before I even pitch the story. Most of the time, the angle the reason an editor accepts the piece.Continue reading “How to Find a Theme for Your Article Interview”
Content marketing plans covet co-promotion. This includes guest posting on blogs, sharing in stories, tagging, brand ambassadors and so many other activities. These work best when the brands fit together naturally.Continue reading “My Simple Content Marketing Tip for Non-Profit Organizations”
I must call Nana.
That was my first thought when the editor-in-chief at Lynchburg Living sent me a writing assignment focused on how seniors can manage their medications. I knew she could give me insights from her daily life.Continue reading “Getting into the Baby Boomer Mindset”
I looked very pregnant when I asked them to take me up on the roof. I had just finished talking to the team at Central Virginia Community College where I had been sitting in the conference room. For the whole interview, my short frame was wedged underneath the table where the receptionist had sat me before my subjects arrived.
They offered to take me on the roof to see the solar panels they were using for the class. I said yes and stood up, revealing my bulging belly.
I laughed at the awkwardness and told them I was still fine with stairs and walking. And then, we went up to see the hands-on-learning station for their solar power program.Continue reading “Shining a Light on the Solar Industry”
I felt a little rushed when I showed up for this interview. I had just left a photoshoot and the equipment was rattling around my car as I wound through the HumanKind campus. I had the number for the building but, I also knew that the facilities sprawled into several areas.Continue reading “Finding Joy in An Unexpected Setting”