Shining a Light on the Solar Industry

Content Marketing

I looked very pregnant when I asked them to take me up on the roof. I had just finished talking to the team at Central Virginia Community College where I had been sitting in the conference room. For the whole interview, my short frame was wedged underneath the table where the receptionist had sat me before my subjects arrived.

They offered to take me on the roof to see the solar panels they were using for the class. I said yes and stood up, revealing my bulging belly.

I laughed at the awkwardness and told them I was still fine with stairs and walking. And then, we went up to see the hands-on-learning station for their solar power program.

How to Build a Retail Website that Makes Customers Buy

Content Marketing, How To & Tutorials, Strategy & Business Tips, Web Content & Design

Whether you have a brick-and-mortar shop or sell exclusively online, several key marketing principles can help you build a retail website that makes customers buy. The process starts by understanding how to sell online versus in person. Once you understand the philosophy behind selling, you can anticipate your ideal customer’s behavior and create a retail website that leads to more sales.

blog post with fashion graphic example

How to Hire a Content Creator for Your Business Blog Posts

Content Marketing, How To & Tutorials, Strategy & Business Tips

In a talk with small business owners about blogging for business, I railed against several misconceptions. Several thought they should use their blog as an alternate income source — like they were a (circa 2002) lifestyle blogger or media outlet. A few believed they should be able to post whatever they wanted, whenever they wanted — little rants about what was on their mind. Most felt that blogging for business was a complete waste of time. They posted and never got any new business.