How to Jump off the Digital Marketing Carousel

Do you ever feel like you’re chasing after engagement — month after month? If so, it’s time for you to jump off the digital marketing carousel. Easy to do and hard to do well, digital marketing offers a transparent evaluation of strategies through big data. If your metrics disappoint, you can shift your methods. EachContinue reading “How to Jump off the Digital Marketing Carousel”

What is Content Marketing? (Small Business Edition)

Influencing prospective customers starts with content marketing. As part of your inbound marketing strategy, you can: generate more traffic convert more leads and create more customers This is why 28% of marketers have reduced their digital advertising budgets to product more company-specific content. They understand that influencing prospective customers requires a focus on content marketing.Continue reading “What is Content Marketing? (Small Business Edition)”

The Biggest Benefit of Digital Marketing

Whenever an organization considers their media mix, the benefit of digital marketing comes under discussion. Everyone knows it’s relatively low cost. However, it’s also a busy space. Some groups worry. Do distracted users create disloyal customers? Even in value-driven online shopping, consumers can convert on your ads. Every business can benefit from an online presenceContinue reading “The Biggest Benefit of Digital Marketing”

How to Write an Eye-Catching Headline

Headlines matter. Not only do they provide you with page visits from post previews, they also impact your site’s reputation. If you want to improve your traffic and gain conversions, you need to start by considering how an eye-catching headline can bring your more visitors.  Readers Skim Headlines Most websites generate traffic from content-rich sourcesContinue reading “How to Write an Eye-Catching Headline”