Content Marketing Archives - Page 2 of 8 - Danielle Verderame Marketing Agency

Does this ellipsis. . . make me look old?

I admit to my own affair with the ellipsis (. . . ). My infatuation began as I sought moody, poetic punctuation and that seductive ellipsis is so fraught with meaning. Place it at the end of a clause and the reader becomes breathless. What comes after this tense phrase? Who knows? You must read on . . . The ellipsis and I broke up quickly during college. Professors, and later editors at publications, didn't appreciate the rollercoaster ride from those three little dots. I learned quickly. Say what you're going to say. Then, move along to that next thought. [...]

By Danielle|2021-09-23T10:39:09-04:00March 24, 2022|Communication Theory, Content Marketing|

Use Keyword Planner to Get Content Ideas Quickly

Sometimes, you don't have time to do a deep dive into SEO research before creating content. However, most people want some insight into what keywords to include in their titles, descriptions, and content. Below are the top ways I use Keyword Planner to get quick content ideas. How to Pull Keywords from Competitor Websites: You can pull keyword inspiration from your competitor's websites. All you need to do is load their URL into Google's Keyword Planner Tool and look for areas of opportunity. 1. If you don't have one already, create a Google Adwords account. You'll need to connect a [...]

By Danielle|2024-03-28T08:40:29-04:00February 18, 2022|Content Marketing, Web Content & Design|

“Said” Isn’t a Dirty Word

I hate to say that some people underuse "said" in their writing. Most of the time, writers intentionally choose to swap out this word to improve their text. But, swapping it out can actually have the opposite effect. Why? The switch up becomes distracting. After the first few lines of dialogue, the reader will absorb the tone of the conversation. Unless there is a shift in the way people are speaking, there is no need to keep defining the dialogue. Instead, you can use the word said and allow people to glaze over it. Also, imprecise use of dialogue tags [...]

By Danielle|2021-10-01T11:50:08-04:00February 1, 2022|Content Marketing, Web Content & Design|

Let’s not use “not”

When I edit website content for my clients, I search for common writing offenses. These aren't simple grammatical mistakes or spelling errors. Instead, I mark style infractions that impact the readability of a piece. I have developed a practical list that I reference when I edit content as a Virginia web content writer. I apply this list to my client's website text. First, I use the "find" function to identify and highlight the issues. Then, I read the document and adjust the issues while maintaining the tone of the piece. Often, I see writers using not to hedge a thought. [...]

By Danielle|2021-08-28T14:41:44-04:00December 28, 2021|Content Marketing, Web Content & Design|

Let’s Slash the Backslash

I maintain a personal vendetta against the backslash. In fact, it's on my hit list whenever I edit content as a freelance writer and editor. I open the document and use the "Find + Replace" function to search for backslashes. Then, I remove every single one. Why? The backslash (\) is only meant to be used for computer coding. Yet, people drop it into sentences to divide lists, combine ideas and replace other, more appropriate punctuation. Using the Forward-Slash While the forward-slash (/) may be used in writing, it often works against the style and tone. It can be incredibly [...]

By Danielle|2021-09-21T09:34:03-04:00November 21, 2021|Content Marketing, Web Content & Design|

How to Jump off the Digital Marketing Carousel

Do you ever feel like you're chasing after engagement — month after month? If so, it's time for you to jump off the digital marketing carousel. Easy to do and hard to do well, digital marketing offers a transparent evaluation of strategies through big data. If your metrics disappoint, you can shift your methods. Each of the following ideas takes normal digital marketing activities and pushes them to the next level. 1. Get More Mileage out of Your Content Product Photos from The Shop Shop Most small businesses have created online content from blog posts to eBooks to videos. In [...]

By Danielle|2024-03-28T14:37:14-04:00August 1, 2021|Content Marketing|

How To: Google Adwords Optimization Guide

Conversions! Marketers build landing pages that single goal. Sometimes, this focuses on call tracking or product sales. In this Google Adwords Optimization Guide, I'm focusing on form submissions. Your form could feature a variety of offers. For example, many businesses use a free ebook download or a newsletter subscription. When users fill out the form, they give you their contact information. Then, you can target them with offers in the future. However, many businesses struggle to get any responses on their forms. The main reason: You may be setting up your form, ads, and tracking wrong. Check your plan against [...]

By Danielle|2023-07-18T11:46:29-04:00June 1, 2021|Content Marketing|

The Benefit of Tracking Calls

The concept of tracking calls actually started with traditional advertising. Print ads, direct mail, and billboards generated leads through phone numbers. Marketers assigned a phone number extension to particular publications, mediums, or campaigns. Then, they reviewed the calls on that extension. This helped marketers understand how many leads and sales each advertisement generated. Benefits of Call Tracking With digital marketing, new methods of tracking developed. Users click on links, including payment buttons or email addresses. Analytics tracks those interactions. However, many digital strategies forget to account for calls coming from online sources. This leaves you with only part of data. [...]

By Danielle|2023-07-18T11:46:45-04:00May 20, 2021|Content Marketing|

What is Content Marketing?

Influencing prospective customers starts with content marketing. As part of your inbound marketing strategy, you can: generate more traffic convert more leads and create more customers This is why 28% of marketers have reduced their digital advertising budgets to produce more company-specific content. They understand that influencing prospective customers requires a focus on content marketing. When your customers get advice from you during their buying process they begin to trust your brand. This positions your small business as the top choice when your target customer is ready to purchase. How Content Marketing Works Creating a content marketing strategy requires an [...]

By Danielle|2024-03-28T13:30:06-04:00May 4, 2021|Content Marketing|

When to Use LinkedIn Ads, Facebook Ads, and Google Adwords

Are you sure which pay-per-click (PPC) ad will work best for your campaign? This article compares the big three: LinkedIn, Facebook, and Google. Each platform requires experience to get the best return on investment (ROI). In this article, I discuss when to use LinkedIn Ads, Facebook Ads, and Google Ads. LinkedIn Ads Summary: These are super-niche audiences. Do your research. LinkedIn ads promote your content to a specific audience — working professionals. The platform focuses on networking. Users identify their work history, professional skills, and current role in their profile. Target your ads according to those interests. Ad Types Dynamic [...]

By Danielle|2021-02-04T01:47:47-05:00April 25, 2021|Content Marketing|

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