This kind of information performs well on both social and search.
Working with a ghostwriter can help you put together a story that captures the attention and imagination of your target audience.
Creating and implementing a marketing campaign can help your audience see the whole elephant of your brand, instead of fumbling around the little pieces.
If you want to write better, learn how to find an angle for your story.
Over the years, I’ve been on both ends of the press release process, as a representative for marketing clients and as a freelance writer. During that time, I have seen parallels between the press release process and our great blue earth.
Basically, you have 5 options.
To refocus content on truth-telling, there are several steps that media companies, content creators, and consumers should take to improve our information ecosystem.
Everyone talks about ROI. This plan is set up to measure it.
The problem isn’t that we are believing fake news — it’s that we stopped believing in news.