Glance through any sales packet and you expect to find the same few pieces of paper like the company brochure, the salesperson’s business card and a case study. Any buyer knows the quality of these case studies vary from focused and scientific to wonky and speculative. I’ve even seen “case studies” that are merely anContinue reading “How to Publish 3 Case Studies in 3 Weeks”
Salt. It’s one of those objects whose presence you simply assume (even though it’s slowly disappearing from restaurants). You probably picture it in a salt shaker which you refill from a little blue canister. However, that little canister didn’t exist until a brilliant businessman filled a market problem complete with an eye-catching tutorial.
One of the most fascinating business figures of all time is the legendary P. T. Barnum.
Business blogs are not personal blogs.