How is the open rate on your emails? The click throughs? If you’re not getting the results you want, it’s time to consider a different approach.
It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper. – Jerry Seinfeld
As an organization, you probably have something you want people to know. Actually, you probably have many “somethings” or stories that you’d like to tell your customers, clients, employees or partners. A regular eNewsletter may feel like the obvious solution because it gives you a platform to shout all those important pieces of information on a regular basis.
Email marketing, for many organizations, has become a waste of time. Their open rates are low and the click-through rates are even lower. The amount of contacts that trickle through to the desired action, like a sale, can make the process feel like a waste of time.
But is it really?