Headlines matter. Not only do they provide you with page visits from post previews, they also impact your site’s reputation. If you want to improve your traffic and gain conversions, you need to start by considering how an eye-catching headline can bring your more visitors. Readers Skim Headlines Most websites generate traffic from content-rich sourcesContinue reading “How to Write an Eye-Catching Headline”
Try thinking about The Cat in the Hat to improve your email marketing open rates and click throughs.
It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper. – Jerry Seinfeld As an organization, you probably have something you want people to know. Actually, you probably have many “somethings” or stories that you’d like to tell your customers, clients, employees or partners. AContinue reading “Should you launch an eNewsletter? A Self-Guided Quiz”
Email marketing, for many organizations, has become a waste of time. Their open rates are low and the click-through rates are even lower. The amount of contacts that trickle through to the desired action, like a sale, can make the process feel like a waste of time. But is it really?