Try thinking about The Cat in the Hat to improve your email marketing open rates and click throughs.
Category Archives: Email Marketing
Should you launch an eNewsletter? A Self-Guided Quiz
It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper. – Jerry Seinfeld As an organization, you probably have something you want people to know. Actually, you probably have many “somethings” or stories that you’d like to tell your customers, clients, employees or partners. AContinue reading “Should you launch an eNewsletter? A Self-Guided Quiz”
When are eBlasts Worth your Time?
Email marketing, for many organizations, has become a waste of time. Their open rates are low and the click-through rates are even lower. The amount of contacts that trickle through to the desired action, like a sale, can make the process feel like a waste of time. But is it really?