Every marketing campaign needs a goal. Otherwise, you won’t be able to measure the success of your project. Yet, it’s not unusual for clients to answer me with a *shrug* when I ask, “What’s your campaign goal?” The reason? They aren’t sure what to ask for. Most of the time, people are used to payingContinue reading “How to Pick a Marketing Campaign Goal”
Flip the perspective from the business to the consumer.
Each time I schedule an interview for an article, I aim to gather quality material as quickly as possible.
When my articles cover impactful events, I’m conscious about the details. Recently, I spoke with an established member of the Ivy Hill Community about her experience with Bob Hope’s visit to Lynchburg. Although her memory was extremely reliable, I cross-checked the facts for two key reasons. First, I didn’t want to bog down the interviewContinue reading “How to Confirm Details in Your Articles”
Whenever I write an article, I have a concept for the angle before I even pitch the story. Most of the time, the angle the reason an editor accepts the piece.
You don’t have to be a photoshop wizard to put together these popular text graphics.
For small businesses and startups, a one page sheet is an excellent starting place.
Turn the customer’s decision-making process into a dialogue.
This kind of information performs well on both social and search.
If you want to write better, learn how to find an angle for your story.