Whenever I sit down with a new client, I ask them if they have a brand guide. If they do, the work is easier. I can reference that as I put together all creative materials. If they don’t, my questions start.
Whether you have a brick-and-mortar shop or sell exclusively online, several key marketing principles can help you build a retail website that makes customers buy. The process starts by understanding how to sell online versus in person. Once you understand the philosophy behind selling, you can anticipate your ideal customer’s behavior and create a retail website that leads to more sales.
If you are good at what you do, helping people is one of the best ways to gain exposure. People remember generosity… and your brand benefits.
In a talk with small business owners about blogging for business, I railed against several misconceptions. Several thought they should use their blog as an alternate income source — like they were a (circa 2002) lifestyle blogger or media outlet. A few believed they should be able to post whatever they wanted, whenever they wanted — little rants about what was on their mind. Most felt that blogging for business was a complete waste of time. They posted and never got any new business.
Everyone talks about ROI. This campaign is set up to measure it.
From childhood, we are told that fingerprints make us distinct. Do you know how we first started using fingerprints to differentiate people? In 1903, a man named Will West arrived to Leavenworth Penitentiary to serve out his sentence. At intake, officials were confused because they already had a Will West in custody that matched that man’s description. The two men looked very much alike, although they said they weren’t related. At that time, the Bertillion System used bone measurements to differentiate people. But, that system also confirmed they were a match. The only way they could be told apart was by their fingerprints.
Defining the term “marketing” is difficult without using synonyms. It’s promotion. It’s advertising. It’s talking about your “hustle.”
Textbooks explain it. Professionals do it. Consumers experience it every day.
But, mapping out your marketing strategy to ensure that your message saturates the appropriate mediums for your target audience?
That is called an IMC (Integrated Marketing Communication) plan and it will save your life.
Content Marketing is a simple idea in theory with a steep learning curve in practice. Basically, you make content that generates leads for your business.
Yes, in the way that the theory of gravity is simple to watch but difficult to document.
“In the information society, nobody thinks. We expected to banish paper, but we actually banished thought.”
― Ian Malcom,
I was in elementary school when Universal Pictures released Jurrassic Park. Even the promotional trailers featuring the vibrating water glass filled me with wonder and fear. Built in the days before overdone CGI, the practical effects of the film set my imagination on fire. So did the pseudo-philosophical musings of Dr. Ian Malcolm.