Everyone talks about ROI. This plan is set up to measure it.
From childhood, we are told that fingerprints make us distinct. Do you know how we first started using fingerprints to differentiate people? In 1903, a man named Will West arrived to Leavenworth Penitentiary to serve out his sentence. At intake, officials were confused because they already had a Will West in custody that matched thatContinue reading “How to Use a Case Study to Set Yourself Apart from Competitors”
Defining the term “marketing” is difficult without using synonyms. It’s promotion. It’s advertising. It’s talking about your “hustle.” Textbooks explain it. Professionals do it. Consumers experience it every day. But, mapping out your marketing strategy to ensure that your message saturates the appropriate mediums for your target audience? That is called an IMC (Integrated MarketingContinue reading “How to Map Your IMC (Integrated Marketing Communication) Timeline”
The feedback loop is essential to making eBooks a part of your content strategy.
“In the information society, nobody thinks. We expected to banish paper, but we actually banished thought.” ― Ian Malcom, Jurassic Park by Michael Crichton I was in elementary school when Universal Pictures released Jurrassic Park. Even the promotional trailers featuring the vibrating water glass filled me with wonder and fear. Built in the days before overdoneContinue reading “How to Integrate Proofing into Your Creative Process”
Glance through any sales packet and you expect to find the same few pieces of paper like the company brochure, the salesperson’s business card and a case study. Any buyer knows the quality of these case studies vary from focused and scientific to wonky and speculative. I’ve even seen “case studies” that are merely anContinue reading “How to Publish 3 Case Studies in 3 Weeks”
Salt. It’s one of those objects whose presence you simply assume (even though it’s slowly disappearing from restaurants). You probably picture it in a salt shaker which you refill from a little blue canister. However, that little canister didn’t exist until a brilliant businessman filled a market problem complete with an eye-catching tutorial.