It’s always fun to pick up an ongoing project from another designer and this issue of the Mountain Mission School Challenger was no exception.
They asked me to update a fundraising self-mailer that included a remittance envelope for donations.
I put together this design by staying in alignment with the Brand Guide we had previously developed.
For this brochure, I put the focus on the parent as the target audience. For example, that mother in the centerfold exudes both hope and determination.
Completely skipping the advertising history leading up to the digital age puts New Media students at a disadvantage.