My soft sell approach sabotages me whenever prospective customers ask me, “Do you make websites?”
It seems like it should be a yes or no answer.
But, it actually isn’t.
Pick up a cup of coffee and we’ll have a longer conversation about it.
SEO
How to get great, emotional quotes for your content marketing
SEOYears ago, I was doing a brochure update for a university. The old brochure was basically text written by the dean and images of the school. We wanted to include images of students and the graphic designer developed a beautiful layout that would require a photoshoot. As the client was approving the design concept and photoshoot, I asked if I could get quotes from the students to add into the body copy.
14 Important Words that You See in Marketing Materials
SEOOne of my pet peeves in the client review process is when someone does an informal survey. Essentially, the client takes the ad and passes it around their office (or sends it to their wife) looking for feedback.
Methodology aside, this really only works when the employees have the same point-of-view as your target audience.
How to Use Tutorials as Part of your Marketing Strategy
Content Marketing, How To & Tutorials, SEOIf you are good at what you do, helping people is one of the best ways to gain exposure. People remember generosity… and your brand benefits.
How to Use a Case Study to Set Yourself Apart from Competitors
How To & Tutorials, SEOFrom childhood, we are told that fingerprints make us distinct. Do you know how we first started using fingerprints to differentiate people? In 1903, a man named Will West arrived to Leavenworth Penitentiary to serve out his sentence. At intake, officials were confused because they already had a Will West in custody that matched that man’s description. The two men looked very much alike, although they said they weren’t related. At that time, the Bertillion System used bone measurements to differentiate people. But, that system also confirmed they were a match. The only way they could be told apart was by their fingerprints.
