You can read a million articles about increasing traffic to your blog — without finding a single practical list. In short, it starts with solid content strategy. With millions of blogs on the internet, you will need to strategically target your niche audience. The tips below will help you create a strategy that will boostContinue reading “Boost Blog Traffic with These 11 Steps”
Influencing prospective customers starts with content marketing. As part of your inbound marketing strategy, you can: generate more traffic convert more leads and create more customers This is why 28% of marketers have reduced their digital advertising budgets to product more company-specific content. They understand that influencing prospective customers requires a focus on content marketing.Continue reading “What is Content Marketing? (Small Business Edition)”
Whenever someone asks me for free marketing advice, I give them a short list of things to do. Most of them are highly administrative — which I think surprises people. While I believe in creativity and inspiration, you won’t have time to do that if you can’t delegate some of the day-to-day branding tasks. AndContinue reading “The Best Things You Can Do For Your Brand in 2021”
Headlines matter. Not only do they provide you with page visits from post previews, they also impact your site’s reputation. If you want to improve your traffic and gain conversions, you need to start by considering how an eye-catching headline can bring your more visitors. Readers Skim Headlines Most websites generate traffic from content-rich sourcesContinue reading “How to Write an Eye-Catching Headline”
These fall color palettes bring out the best tones of fall. They’re inspired by my favorite cool weather sensations — from buttery-leather boots to crisp cider. Fall Color Palettes Sometimes, I need to shake up my designs with a seasonal selection of colors. Bright orange or apple red may seem like obvious choices. But thereContinue reading “5 Fall Color Palettes to Help You Hail the Great Pumpkin”
I was drawn to this direct mail project for two reasons. First, I enjoy projects where I can assist other women. I came alongside a young woman who wants to get involved in her community. Second, I’ve never done a strictly political project. So, I stretched my knowledge and did a little research to makeContinue reading “Seeing (Republican) Red”
#notdying4wallstreet brought the straw man of social darwinism back into modern discussion.
Because I’ve put together many of these guidelines in the past, I encouraged the client to keep this document focused and succinct. Many of the people referencing the guidelines are volunteers who just need to understand the basics of the brand.
Reminder: They’re people.
Let’s quarantine the worst misinformation websites.