The Psychology Behind Fake News & Click Bait Ads

Communication & Psychology Theory, Content Marketing, Social Media

Click and someone makes money. It doesn’t matter if you quickly leave the site — the event has been logged. Unfortunately, that’s the incentive for creating clickbait. While we’re waiting for the industry to catch up, you can lower the amount of junk news you consume by learning to spot them before you click.

Your Favorite Source of News May not be a Journalist.

Communication & Psychology Theory, Content Marketing, Social Media

When President Trump’s long-hyped Fake News Awards dropped, they hit with a thud. First, the website glitched (and *cringe* it still doesn’t have metadata as of this publishing). Then, people blinked in confusion as the top spot went to opinion columnist, Paul Krugman. He had mused in his New York Times opinion column that the economy would suffer if Trump won the election. Since the economy did not crash, Trump declared the author the first place winner of his fake news awards.