When should you issue a press release about your business?

Over the years, I’ve been on both ends of the press release process, as a representative for marketing clients and as a freelance writer. During that time, I have seen parallels between the press release process and our great blue earth.

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Holiday Sale Graphics: It’s beginning to look a lot like Christmas Sale Art (Free Download)

If you are a small, retail business, the holidays are full of both stress and opportunity. Foot traffic typically increases — and you can make the most of it. Get your fair share of pitter-pattering customer feet by running a social-media friendly sales event.

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Free Sale Graphics! Black Friday Sales Event for Social Media

Whether you are a small brick-and-mortar retail shop or selling online, Black Friday (or the day after Thanksgiving) sales set the tone for your holiday promotions. It’s one of the most cluttered holidays – in terms of messaging. The big retailers have the most money to spend on high reach promotions.

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The Psychology Behind Fake News & Click Bait Ads

Click and someone makes money. It doesn’t matter if you quickly leave the site — the event has been logged. Unfortunately, that’s the incentive for creating clickbait. While we’re waiting for the industry to catch up, you can lower the amount of junk news you consume by learning to spot them before you click.

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Have you shared a fake news story? Join the club.

At this point, people are aware that fake news exists. Their problem with it is twofold. First, people aren’t sure how to identify fake news. Second, it has rattled their trust in any source of news or caused them to build extremely loyal affinities for select sources. 

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