In our culture, color has meaning.Continue reading “The Science of Color in Branding”
Color is a huge part of design. It’s one of the first things your eye processes when you absorb an object.Continue reading “Blue & Black: The Most Common Logo Colors from the Fortune Global 500 List”
Whenever I sit down with a new client, I ask them if they have a brand guide. If they do, the work is easier. I can reference that as I put together all creative materials. If they don’t, my questions start.Continue reading “How to Define Your Brand on One Page”
If you’re ever going to slash prices and pay for promotion, you must prioritize the weekend following Thanksgiving. Black Friday (and the rest of the weekend) launches holiday shopping, impacting your sales for the peak spending season.Continue reading “How to Promote a Black Friday Sale in 2019 (Tips and Tricks)”
My soft sell approach sabotages me whenever prospective customers ask me, “Do you make websites?”
It seems like it should be a yes or no answer.
But, it actually isn’t.
Pick up a cup of coffee and we’ll have a longer conversation about it.Continue reading “Do you make websites? My Roundabout Answer…”
Whether you have a brick-and-mortar shop or sell exclusively online, several key marketing principles can help you build a retail website that makes customers buy. The process starts by understanding how to sell online versus in person. Once you understand the philosophy behind selling, you can anticipate your ideal customer’s behavior and create a retail website that leads to more sales.Continue reading “How to Build a Retail Website that Makes Customers Buy”
“But he has nothing on!” said a little child.
Writing a solid article takes time, connections, and experience. When done correctly, your organization gains massive exposure through a legitimate news outlet. Working with a ghostwriter can help you put together a story that captures the attention and imagination of your target audience.Continue reading “Need Exposure? You might want to hire a ghostwriter.”
By working with a freelance copy editor, you can elevate the quality of your creative elements. Whether you are working as an individual or managing a team, the extra set of eyes will make you feel more confident before you publish (unlike the $250,000 Metropolitan Transportation Authority gaffe).
It’s easy to get tunnel vision when reviewing your own work. That’s why I work with creatives to give them an outside perspective. Otherwise, you may find yourself publishing while weary and cross-eyed.Continue reading “The One Marketing Freelancer You MUST Hire”
In a talk with small business owners about blogging for business, I railed against several misconceptions. Several thought they should use their blog as an alternate income source — like they were a (circa 2002) lifestyle blogger or media outlet. A few believed they should be able to post whatever they wanted, whenever they wanted — little rants about what was on their mind. Most felt that blogging for business was a complete waste of time. They posted and never got any new business.Continue reading “How to Hire a Content Creator for Your Business Blog Posts”