I put together a direct mail piece for Patrick Henry Family Services in Central VA. I started with two design options, both of which emphasized their impact and programs. My main goal: encourage the reader’s eyes to flow over the important information in the content.
Significant parts of the design include the map with locations (showing their community impact), rounded images (to echo their “circle of care” concept), and the remittance envelope as a call-to-action.
This project came to me through my work with Blair Marketing in Lynchburg, Virginia. Patrick Henry Family Services is one of their clients. They asked me to update a fundraising self-mailer that included a remittance envelope for donations. I didn’t write the text or take the photos — I made the layout for the mailer and envelope.