Compared to the rest of The Listening, Inc. brand, The Freedom School materials are playful. They use a different color palette and the images feature the bright, playful movement of students.
For this brochure, I put the focus on the parent as the target audience. For example, that mother in the centerfold exudes both hope and determination. Also, I edited the text from past versions to add a little clarity and create parallels between the points.
The brochure’s inside and outside back panel are connected by graphic bars of color, that lay in line when the brochure is folded. These also help draw the reader’s eye from panel to panel to review the important program details.