New Inventory

When you run a small business, marketing is one of the many things you do in addition to keeping the shop stocked.

Since you don’t have the resources to keep a marketing professional on staff, try bringing me on to promote new inventory. This campaign ties together an in store and online media mix to raise awareness for your new inventory.

Price: $2,000*

This price includes the strategy, development, execution and analysis of a single campaign focused on driving traffic in store and online for your new inventory.

This package includes:

  • Landing Page (1)
  • Direct Mail Piece (1)
  • Social Media Posts (5)
  • Remarketing Ads (2)
  • Social Media Ads (2)
  • Consultation Meetings (2)
  • Results Report (1)
  • Ad spend $500

Prices include 3 send backs for edits on any one piece of creative. Additional edits will be charged by the hour at the rate of $45 per hour. Adspend may vary slightly but, will not exceed the prescribed amount. *Printing and postage fees are in addition to the price above.

If you are interested in purchasing individual pieces of creative, please see my services.

Timeline: 2 – 2.5 months

This campaign should run for several weeks after launching.  Prior to launch, development of the campaign will take 1 to 1.5 months depending on the speed of client approval.

  • Week 1-2: Initial Meeting and Concept Discussion
  • Week 3: Finalize Offer and Message
  • Week 4-5: Approve Creative
  • Week 6-7: Creative Launches
  • Week 8-10: Campaign Review and Adjustments
  • Week 11-12: Campaign Maintenance
  • Week 13: Results report and Analysis

If approvals move more quickly, we can move the launch date. If approvals lag, the launch date will need to be moved out accordingly.

Process

When you work with me, communication is everything. At the first meeting, we will identify the primary person approving the campaign and anyone who you would like kept in the loop on communication. I send a minimum of once-a-week email updates summarizing the status of work and highlighting anything needed from you.

Next Steps

If you are interested in delegating your next sales event, contact me for an initial listening meeting.  During that meeting, we will  discuss the following questions.

  • What is your current selling cycle?
  • What kind of customer contact information do you have?
  • Where do you currently advertise?
  • What systems and software do you use currently?
  • What kind of traffic do you currently get, in store and online?
  • What social media platforms do you use for business?
  • What is your average transaction amount? How many transactions per week?

Additionally, feel free to contact me about any marketing challenge you are facing today!

Learn more about a New Inventory Campaign:

Additional Resources

  • No Time for Marketing? Hire a Freelancer. from Entrepreneur
  • 10 Simple Marketing Tips for Small Businesses from Inc.
  • Small Business Marketing 101 from Forbes
  • 5 Ways To Improve Your Small Business Marketing from Forbes