In a talk with small business owners about blogging for business, I railed against several misconceptions. Several thought they should use their blog as an alternate income source — like they were a (circa 2002) lifestyle blogger or media outlet. A few believed they should be able to post whatever they wanted, whenever they wanted — little rants about what was on their mind. Most felt that blogging for business was a complete waste of time. They posted and never got any new business.
No gimmicks. No gate. Just some free downloadable art for your next sale.
Sometimes, during the campaign creation process, I have so many ideas. So, I share the extra social media art files here.
Say it with me, “Smokey The Bear”.
His comic books, his origin story, even his very name, have all been blurred and befuddled with the passage of time. As one of the most well-known mascots, Smokey shaped generations of preservationist attitudes by encouraging simple fire safety rules.
As a long time fan, I was surprised to find out that I actually knew very little of Smokey’s truth. So, I did a little research in an attempt to uncover why his message has lasted so long.
Blogging for business remains one of the most misunderstood marketing concepts. Many do it. Few do it well. Even more avoid it.