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Everything I Thought I Knew About Smokey The Bear Is a Lie.

Content Marketing

Say it with me, “Smokey The Bear”.

His comic books, his origin story, even his very name, have all been blurred and befuddled with the passage of time. As one of the most well-known mascots, Smokey shaped generations of preservationist attitudes by encouraging simple fire safety rules.

As a long time fan, I was surprised to find out that I actually knew very little of Smokey’s truth. So, I did a little research in an attempt to uncover why his message has lasted so long.