When should you issue a press release about your business?

Over the years, I’ve been on both ends of the press release process, as a representative for marketing clients and as a freelance writer. During that time, I have seen parallels between the press release process and our great blue earth.

Continue reading “When should you issue a press release about your business?”

How to Hire a Content Creator for Your Business Blog Posts

In a talk with small business owners about blogging for business, I railed against several misconceptions. Several thought they should use their blog as an alternate income source — like they were a (circa 2002) lifestyle blogger or media outlet. A few believed they should be able to post whatever they wanted, whenever they wanted — little rants about what was on their mind. Most felt that blogging for business was a complete waste of time. They posted and never got any new business.

Continue reading “How to Hire a Content Creator for Your Business Blog Posts”