Special sections create highly-coveted opportunities for advertisers. They pull together helpful information for a niche audience alongside business listings and advertisements. Most magazines run a few of these each year. Some have a special section on a different topic in every issue.Continue reading “How to Blend Business Profiles into Shareable Articles”
I’ve used the hashtag, and folded the keywords in some of my articles but, you’ll never see me paying $16 dollars for a #girlboss mug. From a content marketing perspective, it makes sense to have this shorthand to promote stories about powerful women to other aspiring women.Continue reading “How I Write About the #girlboss in 2020”
Content marketing plans covet co-promotion. This includes guest posting on blogs, sharing in stories, tagging, brand ambassadors and so many other activities. These work best when the brands fit together naturally.Continue reading “My Simple Content Marketing Tip for Non-Profit Organizations”
I must call Nana.
That was my first thought when the editor-in-chief at Lynchburg Living sent me a writing assignment focused on how seniors can manage their medications. I knew she could give me insights from her daily life.Continue reading “Getting into the Baby Boomer Mindset”
I looked very pregnant when I asked them to take me up on the roof. I had just finished talking to the team at Central Virginia Community College where I had been sitting in the conference room. For the whole interview, my short frame was wedged underneath the table where the receptionist had sat me before my subjects arrived.
They offered to take me on the roof to see the solar panels they were using for the class. I said yes and stood up, revealing my bulging belly.
I laughed at the awkwardness and told them I was still fine with stairs and walking. And then, we went up to see the hands-on-learning station for their solar power program.Continue reading “Shining a Light on the Solar Industry”
I felt a little rushed when I showed up for this interview. I had just left a photoshoot and the equipment was rattling around my car as I wound through the HumanKind campus. I had the number for the building but, I also knew that the facilities sprawled into several areas.Continue reading “Finding Joy in An Unexpected Setting”