Color is a huge part of design. It’s one of the first things your eye processes when you absorb an object.
My soft sell approach sabotages me whenever prospective customers ask me, “Do you make websites?”
It seems like it should be a yes or no answer.
But, it actually isn’t.
Pick up a cup of coffee and we’ll have a longer conversation about it.
Whether you have a brick-and-mortar shop or sell exclusively online, several key marketing principles can help you build a retail website that makes customers buy. The process starts by understanding how to sell online versus in person. Once you understand the philosophy behind selling, you can anticipate your ideal customer’s behavior and create a retail website that leads to more sales.
“But he has nothing on!” said a little child.
Writing a solid article takes time, connections, and experience. When done correctly, your organization gains massive exposure through a legitimate news outlet. Working with a ghostwriter can help you put together a story that captures the attention and imagination of your target audience.
By working with a freelance reviewer, you can elevate the quality of your creative elements. Whether you are working as an individual or managing a team, the extra set of eyes will make you feel more confident before you publish (unlike the $250,000 Metropolitan Transportation Authority gaffe).
It’s easy to get tunnel vision when reviewing your own work. That’s why I work with creatives to give them an outside perspective. Otherwise, you may find yourself publishing while weary and cross-eyed.
How is the open rate on your emails? The click throughs? If you’re not getting the results you want, it’s time to consider a different approach.
Autumn is such a sensory season.
You can hear the crankle of a bonfire. You can smell the sweetness of apple cider. You can taste the musk of pumpkin spice. You can feel the swish of warm sweaters. You can see the oranges, reds and yellows of nature.
No gimmicks. No gate. Just some free downloadable art for your next sale.
Sometimes, during the campaign creation process, I have so many ideas. So, I share the extra social media art files here.
Say it with me, “Smokey The Bear”.
His comic books, his origin story, even his very name, have all been blurred and befuddled with the passage of time. As one of the most well-known mascots, Smokey shaped generations of preservationist attitudes by encouraging simple fire safety rules.
As a long time fan, I was surprised to find out that I actually knew very little of Smokey’s truth. So, I did a little research in an attempt to uncover why his message has lasted so long.