Every marketing campaign needs a goal. Otherwise, you won’t be able to measure the success of your project. Yet, it’s not unusual for clients to answer me with a *shrug* when I ask, “What’s your campaign goal?” The reason? They aren’t sure what to ask for. Most of the time, people are used to payingContinue reading “How to Pick a Marketing Campaign Goal”
Every business dilemma can’t be resolved by your marketing team.
What started as a few organic media moments became a churning content carousel.
At the start of the New Year, several products and services always explode like fitness, home organization, and education.
See charts and graphs of the most common logo colors pulled from the Fortune Global 500 list.
I don’t advertise website builds as one of my business services for several reasons.
Turn the customer’s decision-making process into a dialogue.
Working with a ghostwriter can help you put together a story that captures the attention and imagination of your target audience.
Creating and implementing a marketing campaign can help your audience see the whole elephant of your brand, instead of fumbling around the little pieces.
You can feel at peace with your promotions.