New Media Students Should Understand Print Advertising

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Although this makes me a dinosaur to the youngest of Millennials, I graduated from my undergrad in a different decade. At that time, I was mildly frustrated with the core curriculum as it mainly focused on traditional media with only a slight spattering of references to the internet and social media. Once I started working, I realized that it wasn’t an intentional gap in curriculum. Rather, it was just difficult to study because, it was still so new.