How to Promote a Black Friday Sale in 2019 (Tips and Tricks)

If you’re ever going to slash prices and pay for promotion, you must prioritize the weekend following Thanksgiving. Black Friday (and the rest of the weekend) launches holiday shopping, impacting your sales for the peak spending season.

Continue reading “How to Promote a Black Friday Sale in 2019 (Tips and Tricks)”

How to Build a Retail Website that Makes Customers Buy

Whether you have a brick-and-mortar shop or sell exclusively online, several key marketing principles can help you build a retail website that makes customers buy. The process starts by understanding how to sell online versus in person. Once you understand the philosophy behind selling, you can anticipate your ideal customer’s behavior and create a retail website that leads to more sales.

Continue reading “How to Build a Retail Website that Makes Customers Buy”

When should you issue a press release about your business?

Over the years, I’ve been on both ends of the press release process, as a representative for marketing clients and as a freelance writer. During that time, I have seen parallels between the press release process and our great blue earth.

Continue reading “When should you issue a press release about your business?”