I photographed the items, arranging them in a flat lay that included her branding. She used these materials on her facebook, website, and email marketing to promote her in-store sale.
Get ready for the big sale (+ free graphics)
Turn the customer’s decision-making process into a dialogue.
Over the years, I’ve been on both ends of the press release process, as a representative for marketing clients and as a freelance writer. During that time, I have seen parallels between the press release process and our great blue earth.