How the Pantone Color of the Year Impacts Design

There are two types of people in this world: those who know the Pantone color of the year and those who are wondering why they keep seeing the same colors everywhere. Now, you’re in the first group. Each year, Pantone selects a color for the year. It’s usually inspired by universal moods and aimed to challenge design norms.

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Do you make websites? My Roundabout Answer…

My soft sell approach sabotages me whenever prospective customers ask me, “Do you make websites?”

It seems like it should be a yes or no answer.

But, it actually isn’t.

Pick up a cup of coffee and we’ll have a longer conversation about it.

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How to Build a Retail Website that Makes Customers Buy

Whether you have a brick-and-mortar shop or sell exclusively online, several key marketing principles can help you build a retail website that makes customers buy. The process starts by understanding how to sell online versus in person. Once you understand the philosophy behind selling, you can anticipate your ideal customer’s behavior and create a retail website that leads to more sales.

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