In our culture, color has meaning.Continue reading “The Science of Color in Branding”
Color is a huge part of design. It’s one of the first things your eye processes when you absorb an object.Continue reading “Blue & Black: The Most Common Logo Colors from the Fortune Global 500 List”
There are two types of people in this world: those who know the Pantone color of the year and those who are wondering why they keep seeing the same colors everywhere. Now, you’re in the first group. Each year, Pantone selects a color for the year. It’s usually inspired by universal moods and aimed to challenge design norms.Continue reading “How the Pantone Color of the Year Impacts Design”
My soft sell approach sabotages me whenever prospective customers ask me, “Do you make websites?”
It seems like it should be a yes or no answer.
But, it actually isn’t.
Pick up a cup of coffee and we’ll have a longer conversation about it.Continue reading “Do you make websites? My Roundabout Answer…”
Whether you have a brick-and-mortar shop or sell exclusively online, several key marketing principles can help you build a retail website that makes customers buy. The process starts by understanding how to sell online versus in person. Once you understand the philosophy behind selling, you can anticipate your ideal customer’s behavior and create a retail website that leads to more sales.Continue reading “How to Build a Retail Website that Makes Customers Buy”